Tesco’s Devotional (1997) For two hours, the performer crawled around the perimeter of a newly opened Tesco supermarket, stopping to prostrate himself while reciting a Tesco mantra. The ordinary routines of shopping were reimagined as acts of devotion, transforming the store into a place of worship. Nothing inside the supermarket changed. Customers continued to shop, tills continued to open, and staff carried on working. By treating the familiar with complete sincerity, the performance quietly blurred the boundary between belief, ritual, and consumer culture.